
Fantastic Fungi
Intro
Hey Fantastic Fungi team,
I’m Kevan Doyle, a photographer and documentary filmmaker born and raised in Manhattan Beach, CA Over the past seven years, I’ve partnered with more than 35 brands, directed two feature-length documentaries, spoken at TEDx, and I’m currently shooting a pilot for my own docuseries this summer.
Fantastic Fungi was one of the most impactful documentaries I’ve ever seen. It came into my life at a time when I really needed healing, and it opened my eyes to how mushrooms could help me heal at a time when I really needed it.
Your entire community was born from a powerful story: your documentary. I believe there’s a huge opportunity to keep that same spirit of storytelling alive on your social channels.
Pitch
Short form docustyle pieces are a natural way to keep people engaged, deepen trust, and share real stories that feel true to your mission. It’s not just content, it’s a way to inspire, educate, and build an authentic bridge to your products, so people see how mushrooms can help them in their own lives.
These would be 1–3 minute cinematic shorts, designed specifically for social and paid ads. They would spotlight everyday people, passionate mycologists, or influencers in the mushroom space, all sharing their genuine experiences with the healing power of mushrooms (and subtly highlighting your products in a meaningful, non-salesy way)
Below, you’ll find some flexible package options for producing these stories consistently. Whether you want to start with one per month or build out a series every week, I’d love to tailor this with you.
Let’s share the real stories of how mushrooms connect and heal, one film at a time.
Basic
1 short doc per month (1–3 min)
• 2–3 social cutdowns/reels
• Full usage for organic & paid ads
• Package of stills from video footage for socials, email, web
$5,000 per doc
Monthly total: $5,000
Pre Production
Prep time
strategy
talent sourcing
storyboarding
Package Options
Intermediate
2 short docs per month
• 2–3 reels per doc (up to 6 total)
• Batch shooting for efficiency
• Monthly strategy call to plan stories & casting
• Priority turnaround
• Package of stills from video footage for socials, email, web
$4,500 per doc (10% savings)
Monthly total: $9,000
All Pricing includes:
Production
lighting
sound
camera department
*Add-on: Dedicated photographer & photography session during shoot day available upon request
Advanced
4 short docs per month
• 2–3 reels per doc (up to 12 total)
• Batching and travel built in if needed
• Extra stills for web, email, and social
• Priority edits & unlimited minor tweaks
• Package of stills from video footage for socials, email, web
$4,000 per doc (20% savings)
Monthly total: $16,000
post production
sound design
multiple edits
social
paid ad
for website
Relevant Work Examples
Ted Talk
Short Doc With Adidas
Fit Bit Short Brand Doc
Maroon Bells Short Brand Doc
Final Thoughts
I’m always happy to chat about the specific budget you have in mind for this series. We can adjust the scope and deliverables to make sure it fits your goals and gives you the best return.
A great way to kick this off would be to start highlighting well known voices and influencers in the space. Doing shared posts with them on social not only drives higher engagement but helps reach new audiences who already trust them.
Each short story can focus on the specific mushrooms that have helped them in their own lives, naturally tying back to the blends and supplements you offer, all in a way that feels authentic and mission driven.
Many of my clients see click through rates in the 5–10% range and costs-per-click that are well below the average for their industry when we test story first creative.
Would love to chat more and explore how we can bring this vision to life together.