OPOLIS x STOKED PLASTICS Kickstarter

Step 1: Learn from the Competition

  • Each Kickstarter focused on a few key elements They focus on

    • Story

    • Sustainability

    • Design

    • Durability

    • Quality

  • Got Bag is most similar to your own

    • starts and focuses on sustainability

    • Highlights the product's elegant and well-crafted design.

    • very “real” feeling interviews not overproduced

    • Demonstrating their positive impact on local communities in Indonesia

    • Showcases partnerships with Outerknown and other brands

Step 2: Crafting the video

  • The majority of this video can be crafted using existing footage.

  • I recommend filming interview-style video in a natural, not overproduced setting to make it feel more relatable to the viewer.

  • Create a script beforehand outlining what you'd like to say in a succinct manner. Then, we can fill in the scripted sections with B-roll from existing videos. Start with a strong hook to draw the viewer in.

    • Film any additional footage as needed to align with the crafted script.

    • Incorporate sections from the 1-minute and founder videos if they fit the story you want to tell for the campaign.

  • I would keep the timing in 3-5 minute range.

Step 3: Kick Starter Page and Design

  • Simple and clear designs seem to be the best approach.

  • Strong graphics that emphasize both impact and the quality of the goods you create.

  • Highlight ambassadors and high-profile individuals using the gear.

A/B Testing

  • A good rule of thumb is: if you're getting a poor click rate, the creative of the ad needs to change. If you're getting a good click rate but poor conversion on the ad, the landing page needs work and optimization.

  • I always recommend that my clients look at the competition when creating ads. You can browse them on the Facebook Ad Library.

    • Find the ads that have been running the longest—those are probably converting the highest.

    • The best way to convert in the beginning is to emulate the competition.

  • Ads are generally just a testing game—experimenting with different copy, creative, and advertising avenues to find the right fit. Usually I recommend to test:

    • Photos and unique designs with them and the products

    • Lifestyle videos

    • UGC

    • Short Storytelling videos

  • Until then, spend very little, and once you find what works, invest more into that avenue.

Excited for the future of Stoked Plastics and Opolis—honored to be involved!