Progress Report Stay Solara

Re-brand

The brand has achieved a massive face lift. Transformed from the previous page into a luxury brand that people can resonate with

We have reached 14k+ people since I began with over an 8,000% increase than previously
Most of that being non-followers

This was the top performing organic post with 35 shares and gained us 14 new followers
I tested a number of different styles of content and this had the best engagement we should lean into it.
key factors
- All shot at the most beautiful residence at sunset
- educational content on how to find a good Airbnb
- hook and payoff

A lot of influencers have been reaching out looking to do collaboration meaning.
- People are seeing the content from the homes and interacting to be able to stay there.
Also some have been reaching out to stay in general which previously was never happening.
On the influencer collaborations the engagement is incredible meaning we are on the right track but we do not have an audience like they do yet.
8,000% more people have seen your page than previously
14 new followers from a single post gives us a good path forward to replicate in the future

Most of the original followers are unengaged which means basically you need to build an audience from scratch
the website is not optimized meaning most people are booking on affiliate sites like Airbnb and VRBO
A new website will help with this and we can start driving traffic their through ads, organic media and influencer collaborations
With access to the website I can see who are converting from the socials into bookings
- I can also create ads to get people to book as well as target luxury airbnb owners to deliver new home owners to your sales team
- Then you will be able to track tangible ROI