Package Outline and initial strategy

Robin — $2,000 / Month Content Partnership

Minimum Commitment: 3 months

Content Creation

  • 2 posts per week (mix of video + photo)

  • Up to 2 Shoot days per month

  • Founder, food and Chef inspired content

Creative & Strategy

  • Creative direction aligned with Robin vision and growth goals

  • Monthly content strategy and planning

  • Feed curation to maintain a cohesive, elevated brand aesthetic

    • color scheme & artistic design

  • Minor graphic design support (text overlays and designs for socials)

Social Management

  • Posting, scheduling, and captioning

  • Community engagement (comments + DMs)

  • Ongoing performance awareness to inform future content

Strategy & Goals

Goal: Establish Robin as the premier intelligence layer behind modern kitchens. Drive customer growth and built trust through founder content, storytelling among customers, and benefits of joining the service.

Main Topics to hit on the socials

  • Storytelling content with founders

  • Storytelling content with chefs and kitchens

  • High quality food and ingredient content

  • Functionality and benefits of utilizing Robins service

Months 1-3 initial Run

1. Founder Storytelling

  • Vision

  • Product philosophy

  • Why Robin exists. What problem it actually solves.

2. Chef & Kitchen Stories (Primary)

Real kitchens. Real pressure. Real wins.

  • Short-form doc style

  • On-camera chefs and owners

  • Show food, flow, chaos, calm

  • Robin as the silent helper, not the hero

  • Showcase the amazing food the chefs are producing and how Robin helps them to realize their dreams.

3. Product Education (Visual + Graphic)

  • Simple tasteful graphics on how the product actual helps people

  • Showcase food and product benefits

4. Testimonials

  • Short quotes

  • Before/after

  • Metrics when possible

  • Faces + kitchens

Mood Board