Proposal for Sosa: Monthly Content Creation Package

Overview
Sosa is a probiotic soda brand looking to establish a strong presence in the surf, skate, music, and active lifestyle space. To achieve this, I am proposing a strategic content creation package designed to build brand identity, engage the right audience, and drive performance through iterative testing.

Goals & Approach
To craft an effective content strategy, we will first align on Sosa’s 3-month, 6-month, and 1-year goals. By understanding these milestones, we can create content tailored to your evolving needs.

Brand Foundation & Engagement (First 3 Months)

  • Define brand aesthetic and storytelling approach.

  • Create a mix of high-quality lifestyle content and UGC-style videos.

  • Focus on organic reach and community engagement.

  • Develop a visual identity that resonates with the surf, skate, and music culture.

  • Incorporate vintage-style branding elements to maintain brand consistency.

  • Optimization & Performance Growth (6 Months)

    • Analyze performance data to refine content strategy.

    • Experiment with different content formats (short-form, reels, UGC, branded storytelling, etc.).

    • Introduce light paid media testing to understand audience response. Start with a very small spend on multiple styles of videos to find the best performing piece.

      • Clients of mine are able to achieve 0.05c a click using this method

    • Leverage insights from competitor brands like Recess and Poppi.

      • the best way to find what might work well as an advertisement is to look at the competition first

    • Develop educational content around the health benefits of probiotic sodas to position Sosa as a functional beverage brand.

    • Integrate music-driven content, such as collaborations with emerging artists, behind-the-scenes footage, and event partnerships.

  • Scaling & Performance-Based Advertising (12 Months)

    • Transition into full-scale performance-driven content.

    • Implement high-performing creatives in targeted advertising.

    • Expand brand collaborations and partnerships within relevant communities.

    • Establish Sosa as a staple in the probiotic soda market.

    • Further develop music-related content to enhance brand culture and engagement.

Content Strategy

  • Lifestyle-Driven Content: High-quality visuals featuring Sosa integrated naturally into surf, skate, and music culture.

  • UGC-Style Videos: Authentic, engaging content that resonates with everyday consumers.

  • Health Benefit Videos: Informative content highlighting the probiotic and gut-health advantages of Sosa.

  • Vintage Aesthetic: Content infused with nostalgic, retro elements to align with Sosa’s branding vision.

  • Music Integration: Features on indie artists, live event content, and music-driven brand storytelling.

  • Monthly Content Cadence: A steady stream of diverse content formats tailored to performance data.

Next Steps

  • Align on Sosa’s key goals and target audience.

  • Develop a content roadmap based on insights from competitor brands and market trends.

  • Determine budget and pricing structure for a 3, 6, or 12-month engagement.

Let’s set up a time to discuss this further and refine the strategy based on Sosa’s vision!